The Brief

Aswell as creating a music video, I will be creating a cover for the song release as part of a digipak (CD/DVD package) and I will also be creating a magazine advertisement for the digipack (CD/DVD package)

The Beatles Digipak

This digipak of The Beatles is all one colour which is sepia to indicate that The Beatles are an old band and the album represents that by the colour of it. As the colour could be seen as

old fashioned.

Photograph

The photograph of The Beatles is a medium shot, the image is just a photograph of the band looking straight into the camera with a little smile. The photograph is in black, the photo is an old photo of the band so it will not be of high quality which goes well with the idea of the album being old fashioned.

The back of the digipak is full of black writing which will be writing about The band and their albums. The front cover also has the band's name in the top left hand corner, the text is quite big and bold so that the reader know's who that album covers belong to. The colour is the same colour for the full cover, it consists of brown and black which signifies old colours as the band are an old band.

Text

The text on the back of the CD cover is in black writing, this will be writing about the band but it will also have the names of the band's songs which will be on the CD. There also may be writing about the actual band such as information about making their songs etc.

Beyonce's Digipak

Beyonce's digipak contains lots of photographs of herself.

Photographs

The photograph of Beyonce is a low angle shot. Beyonce is wearing a black latex outfit which shows off her body, which is showing a sex appeal. Beyonce's outfit is black, the colour black represents dark and death. The way Beyonce is standing shows her body outline because the outfit is really tight on her. The low angle shot lets the reader see Beyonce's full body which will appeal to male audiences because Beyonce is a sex appeal. The cover on the left hand side also includes pictures of her other albums, this will be so her other albums get promoted so that the audience can see them and buy them.

Behind the CD on the second cover there is another photograph of Beyonce this is so that when the reader takes the CD out they can see another photograph of Beyonce.

The colours throughout the album are black and gold, these colours could indicate wealth as gold represents money and glamour.

Text

The text on the left hand side of the cover is in white writing on a black background, using these colours makes the text stand out as white stands out against a black background.

Rihanna's Digipak

Rihanna's digipak includes a medium shot of Rihanna in a skimpy outfit which looks like she is in a bikini with an open top over it. This is a convention of an R&B artist as female artists tend to wear skimpy and sexy outfits to appeal to males. The colour tends to stay the same throughout the digipak, the colours consist of blacks, organge/gold colours with Rihanna in a creamy dress type outfit.

Photographs

The photo on the right hand side is a low angle shot of Rihanna looking straight into the camera looking down, this is showing power. Rihanna has her hair over one eye which may indicate she has something to hide. The other picture of Rihanna is another low angle shot, this picture shows Rihanna's body from a low angle so the reader can see Rihanna's body well, this picture is appealing to males as she is wearing a very skimpy outfit, this picture is a sex appeal. On the bottom left picture there is three pictures of Rihanna's other albums, this will be promoting her other albums. Most of the image on the left is covered in white writing.

The writing on the left hand side is writing about Rihanna's albums, this will be so that the reader can read about her albums and the story behind them. A lot of R&B digipaks have writing about their albums as most of them just include photographs of the artist.

Beyonce Album Cover

Photograph
The image is a medium shot of Beyonce.

Beyonce is in a skimpy outfit, this is clearly for male audience as this would appeal to men. Beyonce is wearing a very sparkly bling outfit, this is a convention of R&B artists as R&B artists like to wear bling outfits to show their wealth. She is also wearing dangly sparkling ear rings which is also another convention. The image shows Beyonce pouting looking straight towards the camera, this shows sex appeal as she is not smiling she is posing very sexual. The way her arms are show that she has a curvey figure which is also showing sex appeal, most of the image is sex appeal for her male audience.

Text
The text on the album cover is in the bottom right of the album. The reason they put the text at the bottom of the album is so that the audience can pay more attention to the image of Beyonce as she looks very beautifull. The text is in white writing.

Background
The background is vey plain on this album, it is a light blue colur which works well with Beyonce's silver outfit.

This album cover is clearly a sexual cover as Beyonce is not wearing many clothing and has her body out which is the main focus for this album cover.

Rihanna Album Cover

Photograph
The photo is a low angle shot of the artist, Rihanna is seen in black and white to make the album look sophisticated. Rihanna has been photoshopped in as you can tell because of the edging around the body. The way Rihanna is standing is showing she has power as she is looking down towards the camera. Also the way she is stood and the place were her hands are appeal to boys as the photo shows how curvy she is. Rihanna is in a white long dress, because she is in a white dress it stands out because it is in black and white. Rihanna has her lips open a tiny bit, this is portraying the album to be a kind of sexy album cover. Having her hair across one of her eyes shows the audience that she is hiding something which may be that she is hiding being bad or good because the album is called "good girl gone bad". Rihanna shows in her image that she is wearing sparkly dangling ear rings, this shows bling and wealth just like the album cover of Beyonce's album.

Text
The font of the text is very bold and big so that the audience know's who the album cover belongs to. The font is also in red, the colour red indicates danger since the album is called "good girl gone bad" suggests that she is dangerously bad. Also using the colour white contrasts well with red. The text of the word Rihanna is bigger than all the other piece of writing, the writing goes across the full front cover album.

Background
The background to this album cover is a blue colour, I don't think that this colour works very well with red and white. I think they used the colour blue to make the album cover stand out as not many artists have there album cover this colour.

This album cover represents sophistication and sex appeal due to how Rihanna is stood and how she is looking at the camera.

Problems with filming!

I need to film some shots outdoors but it has been snowing which stops me from shooting my music video because I have already shot some of my video outside and cannot film because of the snow.

Feedback From My Questionnaire

How old are you?
17 = 3 18 = 5

Are you male or female?

male = 3 female = 5

What is your favourite music to listen to?

Indie = 4 Pop = 5 R&B = 6 Rock = 1 Hip-Hop = 1 Jazz =1 Folk = 0 Other = 0

How do you listen to music?

Ipod = 5 Radio = 2 Mobile Phone = 2 Internet = 2 MP3 Player = 1

Who's your favourite singer or band?

Britney Spears, Marina and the diamonds- male, Enter Shikari- female, Eminem x 2 - male and female, Two door cinema club - female, Paramore - female , Owl City - female, One Republic - female. One male put no answer.

Do you buy music magazine's?

Yes = 0 No = 8

Do you download music or buy albums?

Sometimes, I never download music but I buy albums,
Download = 7

Do you watch music channels on television?

Yes = 7 Sometimes = 1

If Yes which music channels do you watch?

Viva = 6 The box = 2, 4 Music = 5 NME = 1, Kiss = 1, MTV =- 1

Which radio station do you listen to?

Galaxy Fm = 6, Viking = 3, Radio 1 = 2

Do you either have ...

Sky = 1 Sky+ = `3 Freeview = 6

Do you have your own car?

Yes = 1 No = 7

Do you have a job?

Yes = 4 No = 4

If yes how many do you work?

30 hours, 4 hours, 16 hours, 11 hours, 8 hours,

What is your job?

Railway engineering = 16 hours, Customer assistant = 11 hours, Saturday assistant = 4 hours, Assistant manager = 30 hours, Retail operative = 8 hours.

How many people do you live with?

2 people, 1 person, 4 people = 2 , 5 people = 2, 6 people, 3 people

How many people in your household listen to music?

3 people = 3, 2 people = 2, 4 people, 1 person = 2

When you have money do you tend to spend it on?

Clothes = 5 Night Outs = 4 CDS = 1 DVDS = 1 The latest mobile phone = 0

Do you have a boyfriend/girlfriend?

Yes = 4 No = 4

This is my feedback from my questionnaire's, I asked 8 people to fill out my questionnaire. This is my results. I have found that most people do not buy music magazine's and that most people spend there money on clothes and night outs also I have found out that only have the people I asked have jobs, most people's favourtie music to listen to is R&B Pop and Indie.

Prop List

My props which I will be using are;
Costume Changes
A Bunch Of Flowers
Mobile Phone
A candle
Sofa
A Window
A house
Ella Field Walk
George (DOG)

Cast List

My cast list consists of two characters ; Jessica Hunt and James Green.
I decided to use these two as Jess only lives a few minutes away from me so it is very easy to oganise when to film as she doesn't live far. They are both very reliable I know this because I know them both very well. I also know that jess would be confident enough to perform infront of a camera because I used Jess as a model for my AS work and she photographed really well.
I decided to use James (my boyfriend) because he gets along very well with Jess and I knew that he would be confident enough to take part in my music video. James won't be in the video that much but he will be a few times.
Jess will be the main character in my music video, James will be the ex boyfriend of Jess' who has cheated on her.

Conventions Of R&B

R & B originated in the 1940s. R & B is short for rhythm and blues but everyone know shortens it to R & B as it is a newer version of soul and funk music. R & B is a music genre which combines elements of hip hop, R & B and soul music. R & B is one of the most popular genres of music. The most popular R & B artists are Michael Jackson, Stevie Wonder, Whitney Houston and Mariah Carey. Most music videos of R & B artists include lots of “bling” as artists want to show off their wealth by showing there expensive jewelry. R & B artists like to show off what they have such as expensive cars or that they have lots of woman as usually in male artists video’s they have lots of pretty dancers surrounding them. Wealth describes R & B artists as they want to show the audience that they are very wealthy. R & B artists usually have a performance video instead of a narrative, male R & B artists usually have girls dancing around in not many clothes, this is a typical performance video from an R & B artist. In music videos of R & B artists you usually see the performer throughout the video, they like to have lots of close up and medium close up shots to show off the performer and also so that the audience can see the performer close up. In male artists music videos they usually like to get there body out by usually having their top off in part of the video this is to show their audience that they like there body and they want to appeal to female audiences. Usually male artists like to wear jeans if they have their tops off so that you can see their boxers, they will also usually have a designer belt which is an advertisement of the product. Lots of male artists have tattoo’s and usually there tattoo’s are seen on their video.
Female artists wear minimal clothing on their music videos so that they appeal to males watching their video’s because they are wanting to be seen as attractive so they wear hardly any clothing. Usually hair and makeup is very outstanding and are usually seen as wearing dark bold colours to show off their features. Some female artists like to wear red lipstick to show power. R & B females love to wear very high heels to show off their legs as they are wearing something short. However some female artists like to wear trainers for choreographed performances in their video. Most female artists like to wear big ear rings and necklaces, usually when female artists wear lots of jewellery they are breaking gender stereotypes because it is usually male artists who wear lots of jewellery. Female artists usually use a narrative in their video that links with the lyrics of the song. Women usually use males for the videos to have a negative reflection. The often use males to express their feelings. Usually women use males for songs that are about a male cheating in a relationship. Males can also be used for a positive reflection as shown in romantic songs.
Slow songs such as my chosen song Rihanna- Take a bow usually do not have as much nudity as sexual R & B music. My song is about breaking up, which usually R & B artists wear dark clothing to show emotion. A lot of natural makeup is used to convey the sense of natural beauty because there is usually a lot of close ups of the artists face. My song has a narrative but not many R & B female artists have a narrative to their video. Songs about breaking up usually take place in a plain black room which has very minimal items in the room because the songs tend to concentrate on the artists by using close up shots to show significant figure expression.
Most R & B artists are African Americans, this is mainly because they founded R & B. Some R & B male artists like to dress in gangster like clothing, this signifies R & B and also represents R & B because other genres such as pop and many others, male artists do not dress in gangster clothing. Gangster clothing is big baggy clothing which hangs off the artist, this is also showing the artists wealth as usually the clothing is expensive as usually the clothes are designer label. In most R & B video’s there is usually a dance routine performed in the video, it can range from break dancing to hip hop, these dance moves represent the genre as no other type of genre can relate to break dancing. A lot of music videos of R & B artists involve the music video being set in a nightclub or a party type of atmosphere. Also some R & B artists like to use the idea of using “the streets” usually if the artist wants to use this idea they film a rough area as R & B artists like to represent that they are tough characters and that you wouldn’t want to mess with them.

R & B has a wide range of audience, most people who listen to R & B music are between the ages of 13-25. The type of socio-economic group who would listen to this type of genre would be working class and middle class. It is usually females that are attracted to R&B music because female R&B artists stereotypically make songs about being in love or heartbroken, this is what will appeal to teenage girls and young adults.

Planning Of My Music Video

I started planning my music video by first deciding what song I wanted to use as choosing a song was one of the most important things to do. I chose my song which is Rihanna- Take a bow. I could then start thinking about idea's what I could do for my music video. I decided that I would use a narrative instead of having my music video as a performance. I could then start thinking about my narrative which I can use throughout my video. I chose my narrative to consist of a boy and girl in a relationship but the girl finds out that her boyfriend has been cheating on her.
I then looked at other music videos that could relate to my music video to get some idea's. I then started to create my story board, my story board took a while for me to create as after over a minute I couldn't think of anything which I could do but after looking at other music video's I got a few idea's and eventually finished my storyboard. After I created my storyboard I took photo's of all of my images and uploaded them onto the computer so that I can create my animatic.
On the 7th November I booked a camera from Ray and took the camera home to start filming for my music video. I decided to use my best friend Jess for my main actress as I know she is reliable and only lives a few minutes away from me and also I wanted to use Jess as I used her for my AS work when taking photo's for my music magazine. I knew that Jess would be a good actress as she is confident enough to sing into the camera which I needed as lots of my shots in my video involve her singing into the camera. I also decided to use my boyfriend James as I also know that he is very reliable, he will be the ex boyfriend of Jess who has cheated on her. I also took a camera on the 10th November to film as it was too dark to video on the 7th as I left it too late to video because it got dark very early which means that I wouldn't be able to get good video footage as the camera's that I am using do not work well in the dark.
I watched my footage on the computer and realised that my footage was not good quality as my clips were not long enough so i could edit them. I also realised that the lighting was too dark on some scenes so next time I film I will get lots of lighting so that my footage is not dark.
I filmed again on the 22nd November, I decided to re-shoot my shots of Jess just singing straight into the camera as the ones I did before were too dark so this time I decided to re-shoot these shots in my bathroom as it had lots of lighting, I also used lamps to make it brighter and it worked very well. I also shot the image of James laying on the sofa checking his phone but it has no messages. I also had to put all the lights on and get extra lightening to make it brighter. I have not been able to carry on with my filming as it has been snowing which is stopping me from filming as I have to shoot my video outside and I have already shot some of my video outside. Since I have not been able to carry on with my filming I have been doing research, I have been analysing album covers which will help me when I will be creating my digipak.

Pictures From My Story Board

These are a few pictures from my storyboard which I created myself, this storyboard will help me throughout making my music video as I will keep referring back to my storyboard when I am filming my video. It is very important to have a storyboard because when your filming you can keep referring to your storyboard which doesn't delay time when your filming because you know exactly what you need to film. A lot of my shots are medium close up shots and close ups, I have used these shots throughout my video because the conventions of R&B music videos have lots of medium close ups and close ups.

Creating a storyboard allows me to know what shot and how long the shot will last for so I can start filming without having to mess about thinking about what shots I want.