The song I have decided to choose is Rihanna - Take A Bow. I decided to choose this song because the song has a very good narrative to it and I think I can create a music video to fit the narrative.
The type of genre my song choice is, is a mixture of Pop and R & B, these are very popular types of genre so my audience for my music video will be people who like R & B and Pop music.
Rihanna has a wide variety of people who listen to her music so I wanted to choose a song which appeals to lots of different people and also Rihanna's music is very popular and my song is very well known.
My music video will last approximatly 3 minutes and 44 seconds which will give me plenty of time so i can create my music video to show that it has a strong narrative.
Monday, 25 October 2010
Monday, 18 October 2010
My Target Audience
My target audience for my music video will be mostly females but maybe some males too beause most of Rihanna's songs are targeted for females. The age of my target audience will be between 13 - 25, this is a big gap from 13 to 25 but I think my target audience will be between these ages because lots of people between them ages listen to Rihanna's music. My video will be mostly targeted to females as the song is to do with a couple breaking up and more girls tend to listen to songs about break ups more than males do. My target audience is between the age of 13-25 because most R&B music is targeted for them particular ages.
The type of socio-economic group that would listen to my music would be middle class and working class because my song choice is R & B and these types of socio-economic groups listen to this type of genre.
The type of socio-economic group that would listen to my music would be middle class and working class because my song choice is R & B and these types of socio-economic groups listen to this type of genre.
Wednesday, 13 October 2010
Rihanna - Unfaithful
http://tiny.cc/6vz3l
The video starts with lots of scenarios in the first minute of the video, with some quiet music in the background that keeps repeating. This could be seen as Rihanna having flashbacks from the past with the guy that also plays in the video as what could be seen as her boyfriend. As the video reaches 53 seconds, the music plays louder, this shows the start of the song. As the music has just started again, there are cuts from scene to of Rihanna being intimate with a different guy to her boyfriend in the video. In these flashbacks she is seen smiling and being happy, this is a short montage. The lyrics start and she comes out from a black curtain looking down and unhappy. Rihanna is also dressed in a black fitted dress, the colour black is seen throughout the video. The colour black may be representing that Rihanna is in a dark place and feeling sad as the lyrics to the song show that Rihanna has been cheating on her boyfriend. Rihanna is based in a stage area at the beginning of the area. As the song leads up to the chorus the lyrics state that she is going to be breaking someone's heart, and feels sad about it. The video then cuts to flashbacks of her and the man again, reflecting on her sadness and that she feels guilt. In the video, Rihanna is going along with what seems like a relationship and she doesn't want to carry it on anymore, this is shown throughout the video as Rihanna doesn't smile at any moment of time through the video, this shows the audience that she is not happy. The video has a narrative where the video is about her and a man that could be her boyfriend, she feels guilty about being with him when she is seeing other people as well. She wants to tell him but she feels too guilty about it and doesn't want to hurt him. The narrative is pretty clear throughout the whole video due to how Rihanna acts in the video because she is all in black and never smiles because the song is a sad song. The video consists of lots of medium close ups, this shows Rihanna to her audience as lots of people who watch music video's want to watch and see the actual artist. Medium close ups can also show the artist's emotion which this video has lots of emotion in.
The video and lyrics of the song is about a woman who is in a relationship with a man but is secretly having an affair with another man. It is not usually seen for woman to cheat on their other half, usually it is portrayed that a man will cheat on his girlfriend so this song shows a different side.
The video starts with lots of scenarios in the first minute of the video, with some quiet music in the background that keeps repeating. This could be seen as Rihanna having flashbacks from the past with the guy that also plays in the video as what could be seen as her boyfriend. As the video reaches 53 seconds, the music plays louder, this shows the start of the song. As the music has just started again, there are cuts from scene to of Rihanna being intimate with a different guy to her boyfriend in the video. In these flashbacks she is seen smiling and being happy, this is a short montage. The lyrics start and she comes out from a black curtain looking down and unhappy. Rihanna is also dressed in a black fitted dress, the colour black is seen throughout the video. The colour black may be representing that Rihanna is in a dark place and feeling sad as the lyrics to the song show that Rihanna has been cheating on her boyfriend. Rihanna is based in a stage area at the beginning of the area. As the song leads up to the chorus the lyrics state that she is going to be breaking someone's heart, and feels sad about it. The video then cuts to flashbacks of her and the man again, reflecting on her sadness and that she feels guilt. In the video, Rihanna is going along with what seems like a relationship and she doesn't want to carry it on anymore, this is shown throughout the video as Rihanna doesn't smile at any moment of time through the video, this shows the audience that she is not happy. The video has a narrative where the video is about her and a man that could be her boyfriend, she feels guilty about being with him when she is seeing other people as well. She wants to tell him but she feels too guilty about it and doesn't want to hurt him. The narrative is pretty clear throughout the whole video due to how Rihanna acts in the video because she is all in black and never smiles because the song is a sad song. The video consists of lots of medium close ups, this shows Rihanna to her audience as lots of people who watch music video's want to watch and see the actual artist. Medium close ups can also show the artist's emotion which this video has lots of emotion in.
The video and lyrics of the song is about a woman who is in a relationship with a man but is secretly having an affair with another man. It is not usually seen for woman to cheat on their other half, usually it is portrayed that a man will cheat on his girlfriend so this song shows a different side.
Monday, 11 October 2010
Madonna - Vogue
http://tiny.cc/a3z6b
At the start of Madonna's music video it is unveiled by two feathers which can be represented as a kind of showbiz prop. Madonna's music video is black and white throughout the entire video this is to make the video look more old fashioned to make it classy. The men and women dancers are all dressed in black with smart suit's on, this shows that the video is showing high class people. Madonna can be referred to as Marilyn Monroe as she appears to dress and look like Monroe, this shows that Madonna is saying to her audience that she is as famous as Marilyn Monroe. Madonna is dressed in a long white dress with blonde hair pinned back which represents Monroe. The poses which Madonna does relates to famous portraits of famous stars such as Monroe and Katharine Hepburn. This video is of a performance by Madonna were as a lot of video's have a narrative and a performance but this video does not have a narrative. In Madonna's video she dances infront of the camera with other male dancers, Madonna wants to show the audience that she can do a choreographed dance routine. This video has lots of close up shots of Madonna which shows off the artist which the audience will want to see. Close ups also show Madonna's beauty as in this video she has perfect pale complexion. Also Madonna seems to be more outstanding in the video as she has more lighting than the other characters this is done so the audience can tell she is the main performer. There is lots of tracking shots in this video, this makes the video feel more real and so the audience can understand the video more.
In this video Madonna shows her own design and style which is the bra which looks like it has cones, this is showing her individuality which Madonna wants to show her audience. Madonna's video has no colour, all the dancers and Madonna is either in black or white. Madonna also can relate as Bette Davis as she has the blonde short hair and was a famous actress years ago. Madonna mentions in her song about famous people such as Monroe, Bette Davis, Greta Garbo and DiMaggio, these are all famous actresses from years ago who have the same style which Madonna represents in this video. The video relates to the look of films and photography from The Golden Age of Hollywood and also contains statues and different pieces of art work which recalls the look of The Golden Age of Hollywood.
The words in Madonna's song say "It makes no difference if you're black or white
If you're a boy or a girl" this is showing that Madonna believes in equal opportunities.
At the start of Madonna's music video it is unveiled by two feathers which can be represented as a kind of showbiz prop. Madonna's music video is black and white throughout the entire video this is to make the video look more old fashioned to make it classy. The men and women dancers are all dressed in black with smart suit's on, this shows that the video is showing high class people. Madonna can be referred to as Marilyn Monroe as she appears to dress and look like Monroe, this shows that Madonna is saying to her audience that she is as famous as Marilyn Monroe. Madonna is dressed in a long white dress with blonde hair pinned back which represents Monroe. The poses which Madonna does relates to famous portraits of famous stars such as Monroe and Katharine Hepburn. This video is of a performance by Madonna were as a lot of video's have a narrative and a performance but this video does not have a narrative. In Madonna's video she dances infront of the camera with other male dancers, Madonna wants to show the audience that she can do a choreographed dance routine. This video has lots of close up shots of Madonna which shows off the artist which the audience will want to see. Close ups also show Madonna's beauty as in this video she has perfect pale complexion. Also Madonna seems to be more outstanding in the video as she has more lighting than the other characters this is done so the audience can tell she is the main performer. There is lots of tracking shots in this video, this makes the video feel more real and so the audience can understand the video more.
In this video Madonna shows her own design and style which is the bra which looks like it has cones, this is showing her individuality which Madonna wants to show her audience. Madonna's video has no colour, all the dancers and Madonna is either in black or white. Madonna also can relate as Bette Davis as she has the blonde short hair and was a famous actress years ago. Madonna mentions in her song about famous people such as Monroe, Bette Davis, Greta Garbo and DiMaggio, these are all famous actresses from years ago who have the same style which Madonna represents in this video. The video relates to the look of films and photography from The Golden Age of Hollywood and also contains statues and different pieces of art work which recalls the look of The Golden Age of Hollywood.
The words in Madonna's song say "It makes no difference if you're black or white
If you're a boy or a girl" this is showing that Madonna believes in equal opportunities.
Michael Jackson - Thriller
http://tiny.cc/5b8lt
In this video Michael Jackson presents a short film which turns into a music video.
The video is almost 14 minutes long which is very long for a music video, normal music video's last for about 3:30 minutes.
The video starts with the title "Michael Jacksons' Thriller" which is in big bold red writing to make the title stand out, using the colour red means danger. The video then cuts to Michael and his girlfriend in a car which runs out of petrol in a dark wooded area, this represents a horror as something like this scenario would happen in a horror movie. Michael announces that he is "different" and scary like music starts to play as the camera cuts to a full moon appearing in the sky. A full moon can be related to werewolves which then Michael turns into. Michael then chases his girlfriend as he is now a werewolf then it cuts to the cinema which turns out that Michael and his girlfriend are sat watching the film. Michael's actual song doesn't start until over 4 minutes. Michael then starts singing to his girlfriend whilst walking down a dark alleywhich is very misty which represents that something scary may happen. Michael's individuality is also presented in this video as he is wearing black trousers with white socks which Michael was well known for because it was Michael's original idea and something which he used to do all the time in his performances. Michael and his girlfriend walk past a graveyard which is full of smoke which in the real world a grave yard would not typically be surrounded by smoke, this is effective though as it makes it seem like a scary place. Graveyard's are typically seen as a scary place to be on a night time. As the zombie's crawl out of the ground it makes the video alot more scarier as the zombie's are dressed scary looking with lots of make up to make them look really old and ugly.
Also this video is well known for the dance routine as it is one of the best well known choregraphy. This video is very famous for it's dance and is included in films and programmes now even though the video was made years ago. This video is a performance of Michael as he dances for a period of time in the video but Michael also plays a character in his video as he plays somebody else and because he turns into a werewolf. This video is one of the most famous videos in the world.
This video has a very long narrative, Michael's audience would be both females and males and the age of them would be young adults and over. This video would not be suitable for young children as they may get scared by it. There is lots of medium shots throughout this video, medium shots and close ups make things seem more intense and Michael would want his audience to feel the intensity as the video is like a short horror.
In this video Michael Jackson presents a short film which turns into a music video.
The video is almost 14 minutes long which is very long for a music video, normal music video's last for about 3:30 minutes.
The video starts with the title "Michael Jacksons' Thriller" which is in big bold red writing to make the title stand out, using the colour red means danger. The video then cuts to Michael and his girlfriend in a car which runs out of petrol in a dark wooded area, this represents a horror as something like this scenario would happen in a horror movie. Michael announces that he is "different" and scary like music starts to play as the camera cuts to a full moon appearing in the sky. A full moon can be related to werewolves which then Michael turns into. Michael then chases his girlfriend as he is now a werewolf then it cuts to the cinema which turns out that Michael and his girlfriend are sat watching the film. Michael's actual song doesn't start until over 4 minutes. Michael then starts singing to his girlfriend whilst walking down a dark alleywhich is very misty which represents that something scary may happen. Michael's individuality is also presented in this video as he is wearing black trousers with white socks which Michael was well known for because it was Michael's original idea and something which he used to do all the time in his performances. Michael and his girlfriend walk past a graveyard which is full of smoke which in the real world a grave yard would not typically be surrounded by smoke, this is effective though as it makes it seem like a scary place. Graveyard's are typically seen as a scary place to be on a night time. As the zombie's crawl out of the ground it makes the video alot more scarier as the zombie's are dressed scary looking with lots of make up to make them look really old and ugly.
Also this video is well known for the dance routine as it is one of the best well known choregraphy. This video is very famous for it's dance and is included in films and programmes now even though the video was made years ago. This video is a performance of Michael as he dances for a period of time in the video but Michael also plays a character in his video as he plays somebody else and because he turns into a werewolf. This video is one of the most famous videos in the world.
This video has a very long narrative, Michael's audience would be both females and males and the age of them would be young adults and over. This video would not be suitable for young children as they may get scared by it. There is lots of medium shots throughout this video, medium shots and close ups make things seem more intense and Michael would want his audience to feel the intensity as the video is like a short horror.
Wednesday, 6 October 2010
LIIAR
L - Langauge
I - Institution
I - Ideology
A - Audience
R - Representation
I will be using LIIAR as I analyse music videos and I will be using LIIAR to analyse my own music video which I will create.
I - Institution
I - Ideology
A - Audience
R - Representation
I will be using LIIAR as I analyse music videos and I will be using LIIAR to analyse my own music video which I will create.
Wednesday, 29 September 2010
History Of Music Videos
The first music video was created in 1894. Sheet music publishers ran the music business, Edward B.Marks and Joe Stern hired electrician George Thomas and a variety of performers to promote sales of their song The Little Lost Child. George Thomas projected a series of still images on a screen at the same time with live performances, this is what became a popular form of entertainment known as the illustrated song. This has been termed as the first music video.
In 1926, many musical short films were produced. Vitaphone shorts (1926-30) which were produced by Warner Brod featured many bands and vocalists. The series entitled Spooney Melodies was the first true musical video series. The short films were approximatly six minutes long, they also featured art deco style animations and backgrounds combined with film of the performer singing the song. These series of short films are considered to be the earliest music videos.
Another early form of music videos were one-song films called "Promotional Clips" made in the 1940s for the visual jukebox. These were short films of musical selections. Soundies were then invented, these were an early version of music videos. Soundies were three minute musical films produced in New York between 1940 and 1946, they included short dance sequencs. The last soundie was released in March 1947. The short films were displayed on a film jukebox, in nightclubs, bars, restaurants, factory lounges and amusement centers.
Musical films were another important start to music videos. Several well-known music videos have imitated the style of classic Hollywood musicals from the 1930s to the 1950s. The best-known example is Madonna's 1985 video for Material Girl. Several of Michael Jackson's videos show the influence of the dance sequences in classic Hollywood musicals.
In 1956 Fine Arts Films recorded the event of a live orchestra then in 1957 Tony Bennett was filmed performing whilst his recording of "Stranger in Paradise". This film was distributed to and played by UK and US television stations. The rise of popular music was because of the rise of television as the format allowed for new stars to be exposed.
In 1964 The Beatles starred in their first feature film A Hard Day's Night. It in black and white and was presented as a mock documentary, it was structured as a musical fantasia with innovative musical sequences. The musical sequences created the basic templates with countless promo clips and music videos were modelled.
In 1965 The Beatles started to make promotional clips which were known as "filmed inserts" for distribution and broadcasted in other countries. This was so the band could promote their record releases withour having to make in-person appearances. The Beatles videotapes 10 promo films, two of the songs were aired in the US in 1966. Many of the clips were aired on "Top of the Pops" . Two more were released to accompany the CD.
The promotional clips for "Strawberry Fields Forever" and "Penny Lane" made in 1967 took the the promotional film format to a new level. The directors used dramatic lighting and unusual camera angles. This reflected that it was impossible for the group to perform live as these clips were studio masterpieces. These mini-films illustrated the songs in an artful manner rather than trying to simulate a performance or a narrative or plot.
In 1974 Australian television shows developed the music video genre. After developing it the creaters relocated to the UK in 1970, Russel Mulcahy made successful music videos for British artists. His early video was XTC's "Making Plans For Nigel (1979) and his video for The Buggles "Video Killed The Radio Star" 1979, this became the first music video played on MTV in 1981.
The British TV show Top of the Pops began playing music videos in the 1970s. A good video would increase a song's sale as viewers would get to see the video a week later. In 1980, David Bowie got his first UK number one in nearly a decade with his promo for "Ashes to Ashes".
In 1981, the US video channel MTV launched. In the 1980s music videos grew to play a central role in popular music marketing. Many acts such as Adam and the Ants, Duran Duran and Madonna owed a great deal of success to the consturction and appeal of their music video's.
Music video's are now very important to artists and bands. Music video's are essential to the music industry as viewer's can watch there favourite perfomer's perform in there own video on YouTube.
Source - Wikipedia
In 1926, many musical short films were produced. Vitaphone shorts (1926-30) which were produced by Warner Brod featured many bands and vocalists. The series entitled Spooney Melodies was the first true musical video series. The short films were approximatly six minutes long, they also featured art deco style animations and backgrounds combined with film of the performer singing the song. These series of short films are considered to be the earliest music videos.
Another early form of music videos were one-song films called "Promotional Clips" made in the 1940s for the visual jukebox. These were short films of musical selections. Soundies were then invented, these were an early version of music videos. Soundies were three minute musical films produced in New York between 1940 and 1946, they included short dance sequencs. The last soundie was released in March 1947. The short films were displayed on a film jukebox, in nightclubs, bars, restaurants, factory lounges and amusement centers.
Musical films were another important start to music videos. Several well-known music videos have imitated the style of classic Hollywood musicals from the 1930s to the 1950s. The best-known example is Madonna's 1985 video for Material Girl. Several of Michael Jackson's videos show the influence of the dance sequences in classic Hollywood musicals.
In 1956 Fine Arts Films recorded the event of a live orchestra then in 1957 Tony Bennett was filmed performing whilst his recording of "Stranger in Paradise". This film was distributed to and played by UK and US television stations. The rise of popular music was because of the rise of television as the format allowed for new stars to be exposed.
In 1964 The Beatles starred in their first feature film A Hard Day's Night. It in black and white and was presented as a mock documentary, it was structured as a musical fantasia with innovative musical sequences. The musical sequences created the basic templates with countless promo clips and music videos were modelled.
In 1965 The Beatles started to make promotional clips which were known as "filmed inserts" for distribution and broadcasted in other countries. This was so the band could promote their record releases withour having to make in-person appearances. The Beatles videotapes 10 promo films, two of the songs were aired in the US in 1966. Many of the clips were aired on "Top of the Pops" . Two more were released to accompany the CD.
The promotional clips for "Strawberry Fields Forever" and "Penny Lane" made in 1967 took the the promotional film format to a new level. The directors used dramatic lighting and unusual camera angles. This reflected that it was impossible for the group to perform live as these clips were studio masterpieces. These mini-films illustrated the songs in an artful manner rather than trying to simulate a performance or a narrative or plot.
In 1974 Australian television shows developed the music video genre. After developing it the creaters relocated to the UK in 1970, Russel Mulcahy made successful music videos for British artists. His early video was XTC's "Making Plans For Nigel (1979) and his video for The Buggles "Video Killed The Radio Star" 1979, this became the first music video played on MTV in 1981.
The British TV show Top of the Pops began playing music videos in the 1970s. A good video would increase a song's sale as viewers would get to see the video a week later. In 1980, David Bowie got his first UK number one in nearly a decade with his promo for "Ashes to Ashes".
In 1981, the US video channel MTV launched. In the 1980s music videos grew to play a central role in popular music marketing. Many acts such as Adam and the Ants, Duran Duran and Madonna owed a great deal of success to the consturction and appeal of their music video's.
Music video's are now very important to artists and bands. Music video's are essential to the music industry as viewer's can watch there favourite perfomer's perform in there own video on YouTube.
Source - Wikipedia
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